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- Stellar Coffee -
For Quality & Sustainability
At JBC Roasters we are committed
to developing relationships with the very people that grow and care
for our quality products. First, we support Fair Trade certification.
Some roasters freely use the term Fair Trade, but are not certified
and have no third party assurance that the money is getting back to
the farmers to be used for social programs and crop improvement.
We certify our coffees with
TransFair USA www.transfairusa.org the only third-party certifier
of Fair Trade products in the United States. TransFair USA provides
numerous educational campaigns and works tirelessly to promote Fair
Trade products.
JBC Roasters has traveled the globe to develop a
number of direct relationships with farmers. The result is our Relationship
Coffees. Most recently, we have befriended the eco-friendly
Hartmann family and pay above and beyond fair trade prices for their
unique coffee. They have used these social premiums for upgrading
their facilities and increasing wages to laborers.

Mike Johnson (Owner) in El Salvador
Most importantly, we
strongly believe, along with others leading the industry, that supporting
quality is the most sustainable way to support the farmer. Farmers
who do not have the means or knowledge to create quality crops year-afteryear
are not afforded a sustainable way of life.
We support programs, like Alliance for Coffee Excellence
and Ecafe, which provide programs and training in order to help farmers
improve the quality of their coffee. Award winning coffees chosen by
both organizations in global competitions have brought premiums to farmers
that vastly surpass Fair Trade prices.
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